Poseidon Design Systems Appoints Douglas Fairbairn, Industry Notable and Chairman Of Verisity, to its Board Of Directors

San Jose, CA. – March 21, 2005 -- Poseidon Design Systems, the technology leader in design analysis, optimization and acceleration of processor-based systems, today announced the appointment of Doug Fairbairn, Industry Veteran and Chairman of Verisity, to its board of directors.

“With the addition of Doug, we have brought one of the best talents in the industry to Poseidon’s Board,” said Poseidon CEO and President, Ravi A. K. Janak. “Doug’s experience as founder and senior executive of several semiconductor and EDA companies including, Verisity, VLSI Technology, Cadence, and Redwood Design Automation, help him bring an incomparable mix of entrepreneurial and technological knowledge of the semiconductor and EDA industries.  

“Poseidon is a company that appears poised to change the competitive landscape of the ESL industry,” Mr. Fairbairn said. “Its innovative technology for the design exploration, hardware/software partitioning, and system optimization will help successfully create the electronic devices of the future. I am very pleased to be joining the Poseidon board at such an exciting time and I look forward to help the company leverage its technology leadership to become the leading provider of the ESL tools.”

“Doug is deeply committed to making electronics system level (ESL) design the dominant design methodology for the next-gen processor-based SoCs, a passion shared by all of us at Poseidon.” Janak added.

About Doug Fairbairn
Mr. Fairbairn is the Chairman of the Board of Directors of Verisity, Ltd. that was recently acquired by Cadence Design System. Fairbairn, a recognized founder of the ASIC industry and system level design segment of the Electronic Design Automation (EDA) industry, has over 30 years of executive management experience in these industries. He founded the semiconductor company VLSI Technology, now part of Philips Semiconductor; Redwood Design Automation that was acquired by Cadence Design Systems Inc. (NYSE: CDN); and the magazine VLSI Design.  His other positions include, General Manager of the Alta division at Cadence, President of the VSI Alliance SoC industry consortium, and President and CEO of Simutech Corporation. Early in his career, he was a systems engineer at Xerox Palo Alto Research Center. He has BSEE and MSEE degrees from Stanford University.

About Poseidon Design Systems
Poseidon is an Electronic Design Automation company with offices in Atlanta, GA., San Jose, CA, and Bangalore, India. It was founded in July 2002 to provide products and services for modeling and designing processor-based SoCs. Poseidon's Electronic System Level tools allow users to rapidly analyze, optimize and accelerate a complete SoC system. For additional information about Poseidon Design Systems, visit www.poseidon-systems.com.