Ericsson to provide a complete Bluetooth offer

Apr 24, 2002 - Ericsson Technology Licensing is introducing a new way of packaging different elements needed for Bluetooth implementation. With the Suite concept, Ericsson provides Original Equipment Manufacturers (OEMs) and Semiconductor manufacturers with comprehensive, state-of-the-art Bluetooth design solutions optimized for integration into mobile computing, communication, and media devices. First to be introduced is the Bluetooth Mobile Phone Suite where new features such as PPEC, a voice improvement feature and the lowest possible power consumption are included.

"We are proud to offer the only complete solution on the market where all the different pieces are included, even the qualification services needed to bring the product to the market," says Maria Khorsand, president of Ericsson Technology Licensing.

So far, Bluetooth wireless technology is only found in high-end mobile phones and a few mid-range phones. This new way of optimizing the functionality for mobile phones makes it possible for OEM's to implement Bluetooth functionality even in low-end mobile phones.

"Our new Product Suite means we are going one step further to integrate our Bluetooth solutions into mass market consumer products," says Maria Khorsand.

Power, space, and budget are important assets, which must be shared between all features when manufacturing an electronic device. Introducing the Bluetooth Mobile Phone Suite is Ericsson's way of offering the mobile phone industry a cost-efficient way to implement Bluetooth functionality.

About Ericsson Technology Licensing
Ericsson Technology Licensing AB licenses intellectual property for the Bluetooth wireless technology to many of the world's largest manufacturers. No company has been working longer or harder with Bluetooth wireless technology than Ericsson. We began our research back in 1994. Ericsson helped found the Bluetooth Special Interest Group (SIG) and was the first company to put Bluetooth consumer products into mass production.

Ericsson is shaping the future of Mobile and Broadband Internet communication through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication in the world.

FOR FURTHER INFORMATION, PLEASE CONTACT:
Frida Tibblin Citron, Manager PR & Events
Ericsson Technology Licensing AB
Phone: +46 70 6546352
E-mail: Frida.Tibblincitron@ebt.ericsson.se