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Thin Multimedia to Develop a Multi-Standard Mobile TV Solution With Siano
PALO ALTO, Calif. & NETANYA, Israel -- March 23, 2007 --Thin Multimedia, Inc. (TMI), a leading developer and provider of multimedia software solutions, and Siano Mobile Silicon, a leading supplier of semiconductor solutions for Mobile Digital TV (MDTV), today announced that they entered into an agreement to collaborate on the creation of a multi-standard, integrated MobileTV platform. TMI plans to demonstrate its complete MobileTV solution including DVB-H and T-DMB with Siano’s SMS1000 Mobile Digital TV Receiver Chip at CTIA Wireless 2007 in Orlando, Florida. TMI’s DVB-H and T-DMB middleware software solutions are optimized for multiple platforms, including Windows, Windows Mobile 5.0, embedded Linux, and Nucleus. TMI has years of commercial experience with development of middleware solutions for chipset manufacturers. TMI’s experience has led to this MobileTV solution being designed to be easily ported to an RTOS environment, and launch-ready. TMI’s comprehensive solution includes TMI’s AV player, which boasts the industry’s fastest channel changing capability and personal video recording (PVR) functionalities. The Siano SMS1000 is the industry's only low-cost, ultra-low-power, quad-band multi-standard receiver in mass production. It supports DVB-H, DVB-T, DAB, DAB-IP and T-DMB mobile digital standards, in various spectrum ranges, from 170MHz up to 1680MHz. Alon Iron, CEO of Siano, commented: “With mobile TV now moving from trials to deployment, this platform provides terminal manufacturers with a highly integrated and high quality solution – combining Thin Multimedia’s advanced AV player with our multi-standard.” “Mobile handset manufacturers are really focusing on reducing costs and shortening their development cycle. This integrated, multi-format solution is what the market has been clamoring for,” said David Shin, Director of MobileTV at TMI. “TMI has commercialized its solutions with a Silicon Valley based chipset manufacturer and a publicly traded chipset manufacturer in Asia. Due to confidentiality agreements, TMI is unable to release the names of these two customers.” About Thin Multimedia, Inc. Thin Multimedia, Inc. (TMI) is the leading mobile multimedia software solutions provider to wireless carriers, chipset and handset manufacturers, and content providers. Eleven wireless carriers have commercially deployed TMI solutions for mobile multimedia. TMI has also provided solutions to some of the most prestigious content providers in the world, and to Tier 1 handset and chipset manufacturers around the globe. About Siano Mobile Silicon Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004 Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has 70 employees. It is based in Israel, with business development offices in Beijing, Taipei, Seoul, and California. For additional information on Siano Mobile Silicon’s solutions, please visit www.siano-ms.com.
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