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IPextreme Breaks New Ground with Core StoreOnline store streamlines licensing of valuable semiconductor IP CAMPBELL, Calif. – January 21, 2008 – IPextreme®, Inc., the company bringing famous IP (intellectual property) to system-on-chip designers worldwide, today announced that select intellectual property cores are now available for purchase through their new online marketplace, the Core Store.™ Customers visiting the web store can view available IP cores and pricing without ever having to speak to a salesperson. When customers are ready to purchase, they follow a few simple steps during checkout to complete a standard license agreement and they will be on their way to having IP delivered to their desktop through IPextreme’s XPack™ delivery portal. The Core Store products come fully packaged in an easy-to-use encrypted format with support available as an optional purchase item. The cores are offered at attractive prices made possible by the completeness of the packaging and the frictionless sales process. The initial group of IP cores available for purchase include Freescale’s newly announced Coldfire V1 and a rich collection of standard AMBA peripherals from National Semiconductor. Additional cores will be added to the shelves of the Core Store each quarter. “By providing a simple and transparent way to buy high-value, silicon-proven semiconductor IP, we are giving customers what they have long asked for,” said Jerry Ardizzone, vice president of sales at IPextreme. “We are excited to introduce an innovative new option for companies to purchase IP.” Core Store IP Pricing and Availability For more information, visit www.ip-extreme.com/core_store.html. About IPextreme Inc. IPextreme packages, delivers and supports famous IP (intellectual property) designed by large semiconductor companies and used by system-on-chip (SoC) designers worldwide. These production-proven IP products serve both broad horizontal markets and specific verticals such as consumer and automotive, and are provided in a process-independent and EDA-neutral format for easy use by the widest range of customers. With a decade of experience in developing, packaging, licensing and supporting IP, IPextreme offers a complete business solution that allows semiconductor companies to strategically leverage their internal IP portfolio and expand overall revenue. The company has offices in Campbell, California; Munich, Germany; and Tokyo, Japan with representatives in India, Israel, Korea and Taiwan. For additional information, please visit www.ip-extreme.com.
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