EDA exec offers alternative IP channel
EE Times: EDA exec offers alternative IP channel | |
Richard Goering (03/17/2005 8:07 PM EST) URL: http://www.eetimes.com/showArticle.jhtml?articleID=159901848 | |
SANTA CRUZ, Calif. It's very hard for small silicon intellectual property (IP) companies to create sales channels, says former Synopsys executive John Atwood. So Atwood has launched a company that serves as a "specialized sales channel partner" for emerging IP companies. Atwood's company, The LogicWorks, has a portfolio of some 230 cores serving networking, telecom, and multimedia applications. Partners include Cast, Modelware, Sci-worx, Sonics, Sarnoff Corp., TriCN, MindShare, and True Circuits. Not bad for a one-man shop, but that's about to change soon, Atwood said. Based in Wellesley Hills, Mass., Atwood is planning to staff up and open operations in Silicon Valley and Austin, Texas. Atwood, a 12-year veteran of Synopsys, was worldwide vice president of sales for that company's professional services division when he left in 2002. He said he left because he was traveling away from home too much, had the "itch" to start a company, and came to believe the IP industry was about to take off. What he discovered is that the sales channel is the problem. "IP companies have a difficult time fielding their own channels," he said. "A lot are small and private. They may have one salesperson in the Bay Area. When they go outside, they dabble with semiconductor reps and distributors, and they all fail." The reason, Atwood said, is that silicon IP is unlike EDA or semiconductors. It's "more like a design services sale," he said, and needs to be approached in a different way. In addition to selling cores, The LogicWorks partners with design services providers in order to help customers find a complete solution. For some of the IP partner companies, Atwood serves as the exclusive East Coast sales representative. Others sell to customers directly as well as through The LogicWorks. Atwood is planning to expand his geography, but doesn't intend to represent competing cores. "I don't have a good enough memory to pull that off," he said.
| |
- - | |
Related News
- Invionics Offers Industry's First Development Platform for Custom Analog and Mixed-Signal EDA Tools
- Cadence exec: EDA needs 'breakaway value'
- ChipStart Offers a Subsystem Alternative for SoC System Management
- Packetcraft Delivers Bluetooth Software Enabling Channel Sounding to Early Access Licensees
- EDA toolset parade at TSMC's U.S. design symposium
Breaking News
- Arm revenues up 47%; shares fall
- Sondrel awarded new Video Processor ASIC design and supply contract for a leading provider of High-Performance Video systems
- X-Silicon Announces a NEW Low-Power Open-Standard Vulkan-Enabled C-GPU™ - a RISC-V Vector CPU Infused with GPU ISA and AI/ML acceleration in a Single Processor Core
- Softbank reported to be in talks to buy Graphcore
- VESA Elevates PC and Laptop HDR Display Performance with Updated DisplayHDR Specification
Most Popular
- Synopsys Enters Definitive Agreement to Sell its Software Integrity Business to Clearlake Capital and Francisco Partners
- Fabless semiconductor startup Mindgrove launches India's first indigenously designed commercial high-performance MCU chip
- sureCore announces successful tape-out of cryogenic IP demonstrator
- Siemens delivers end-to-end silicon quality assurance for next-generation IC designs with new Solido IP Validation Suite
- Announcing Availability of Silicon-Proven 12bit 1Msps SAR ADC IP Core for Whitebox Licensing with Royalty Free
E-mail This Article | Printer-Friendly Page |