ARM strategy strikes delicate balance with partners - Company expands beyond mobile processor
November 17, 2004
Starting off as an IP (intellectual property) provider of the ARM embedded RISC microprocessor core, ARM Holdings in Cambridge, U.K. expanded into creating and licensing other technology for the silicon and software components that go into devices like mobile phones. This enterprise may irk some its partners, ARM Holdings Chairman Sir Robin Saxby acknowledges in this interview.
ARM formally launched in May the OptimoDE data engine technology for embedded signal processing applications. In October the company launched its Neon technology, a 64/128-bit SIMD (single instruction multiple data) instruction set that will be implemented in ARM processors, for next-generation media and signal processing applications. Along the way, the company has also introduced IP for other technology such as multimedia and graphics accelerators.
In the interim, ARM’s business is growing. This year, ARM’s licensees, which the company calls its partners, will ship 1.3 billion chips with the ARM microprocessor cores, according to the company, which also claims its cores go into 85 percent of mobile phone chip shipments.
Saxby spoke to IDG News Service about the company’s strategy in extending its IP portfolio, and how its partners like Texas Instruments Inc. (TI) and Intel Corp. are likely to react to ARM’s growing portfolio. Below is an edited transcript.
Related News
- Atmel Expands Third-Party Ecosystem of Tools and Software Partners for Recently Launched ARM Cortex-A5 Processor-based Family
- LG Electronics Licenses ARM Processor Technology to Drive Platform Strategy in Home and Mobile Markets
- ARM Expands Unmatched Real-Time Cortex Processor Portfolio for Use in Mobile Baseband, Mass Storage and Automotive Applications
- Wind River Expands Hardware Assisted Tools Strategy, Supports MIPS, Hitachi, ARM Processor Families with Comprehensive, Fully-Integrated Tool Suite
- Cadence Expands Collaboration with Arm to Accelerate Mobile Device Silicon Success
Breaking News
- Arm revenues up 47%; shares fall
- Sondrel awarded new Video Processor ASIC design and supply contract for a leading provider of High-Performance Video systems
- X-Silicon Announces a NEW Low-Power Open-Standard Vulkan-Enabled C-GPU™ - a RISC-V Vector CPU Infused with GPU ISA and AI/ML acceleration in a Single Processor Core
- Softbank reported to be in talks to buy Graphcore
- VESA Elevates PC and Laptop HDR Display Performance with Updated DisplayHDR Specification
Most Popular
- Synopsys Enters Definitive Agreement to Sell its Software Integrity Business to Clearlake Capital and Francisco Partners
- Fabless semiconductor startup Mindgrove launches India's first indigenously designed commercial high-performance MCU chip
- sureCore announces successful tape-out of cryogenic IP demonstrator
- Siemens delivers end-to-end silicon quality assurance for next-generation IC designs with new Solido IP Validation Suite
- Announcing Availability of Silicon-Proven 12bit 1Msps SAR ADC IP Core for Whitebox Licensing with Royalty Free
E-mail This Article | Printer-Friendly Page |