32-bit CPU IP core supporting ISO 26262 ASIL B level functional safety for automotive applications
Trent Poltronetti Joins IPextreme as Vice President of Marketing
CAMPBELL, CA - November 01, 2004 -Up-and-coming semiconductor intellectual property (IP) sub-system supplier, IPextreme, has hired experienced technology marketer Trent Poltronetti to be their Vice President of Marketing. Trent will report directly to IPextreme's President and CEO Warren Savage and join the executive team that also includes industry veteran Vice President of Sales, Paul Giordano.
Trent has been helping high tech companies get to market since the late 80s. Before joining IPextreme, Trent was key in establishing Synchronicity Inc as the leading supplier of semiconductor design collaboration and IP reuse software, by accelerating their sales cycle, repackaging their products and generally building awareness. Through the mid 90's, Trent held a similar role at microprocessor licensing leader ARM plc, ramping up much of their marketing from startup to the worldwide team that led up to their IPO. Prior to joining ARM, Trent was part of an investment banking team at a technology brokerage that helped ARM secure early funding. Trent has computer a Computer Engineering Degree and MBA from the University of Manitoba.
Warren Savage, IPextreme President and CEO commented, "We are pleased that Trent is joining IPextreme. His IP marketing experience, knowledge and contacts will round out our executive team and his pragmatic approach will raise awareness and generate demand for our products. With the recent launch of our XBlue 1200 Bluetooth solution and strong market interest in our Nexus Partner Program, which productizes IP such as the Infineon C166™ and Tricore™ microprocessor cores, the time is right for us to increase our marketing capability."
About IPextreme Inc.
IPextreme helps designers reliably complete ever more complex integrated circuits by providing on-chip subsystems combining hardware and software in a complete, easy-to-use, EDA-tool-neutral package. We consolidate proven designs through a collaborative formal development process focused on rapidly delivering a high quality result. We also help large semiconductor companies to package, commercialize and support their intellectual property (IP), which
forms the basis of our product portfolio. IPextreme has offices in Campbell, California and Munich, Germany. www.ip-extreme.com
IPextreme is pending a registered trademark and XBlue is a trademark of IPextreme Inc.
All other trademarks are acknowledged.
|
Related News
- IPextreme Names Semiconductor Industry Veteran Rick Tomihiro as Vice President of Marketing
- Kevin Bligh Joins Silterra as Vice President of Worldwide Sales and Marketing; Industry Veteran to Focus on Growing Silterra's Customer Base
- Christel Mauffet-Smith Joins Arteris as Executive Vice President of Global Sales
- Quadric Appoints Former Arm Vice President Steve Roddy as Chief Marketing Officer and Accelerates the Licensing of Its GPNPU Architecture
- SmartDV Expands Executive Team With McKenzie Ross as Vice President of Marketing
Breaking News
- Arm revenues up 47%; shares fall
- Sondrel awarded new Video Processor ASIC design and supply contract for a leading provider of High-Performance Video systems
- X-Silicon Announces a NEW Low-Power Open-Standard Vulkan-Enabled C-GPU™ - a RISC-V Vector CPU Infused with GPU ISA and AI/ML acceleration in a Single Processor Core
- Softbank reported to be in talks to buy Graphcore
- VESA Elevates PC and Laptop HDR Display Performance with Updated DisplayHDR Specification
Most Popular
- Synopsys Enters Definitive Agreement to Sell its Software Integrity Business to Clearlake Capital and Francisco Partners
- Fabless semiconductor startup Mindgrove launches India's first indigenously designed commercial high-performance MCU chip
- sureCore announces successful tape-out of cryogenic IP demonstrator
- Siemens delivers end-to-end silicon quality assurance for next-generation IC designs with new Solido IP Validation Suite
- Announcing Availability of Silicon-Proven 12bit 1Msps SAR ADC IP Core for Whitebox Licensing with Royalty Free
E-mail This Article | Printer-Friendly Page |