NewLogic Continues Growth with Appointment of New Sales Representative in Japan
"The Market in Japan holds significant opportunities for NewLogic as the leading provider for WLAN and Bluetooth intellectual property for mobile and consumer applications and for NewLogic s specialist Design Services," said Uwe Hering, Sr. VP Sales and Marketing at NewLogic. "The appointment of M-Cube Corporation as representative for our sophisticated offering will enhance NewLogic's ability to service our target customers in Japan by providing a competent technical sales and support coverage and local logistical operations in the native language."
M-Cube will represent NewLogic s whole product portfolio, which consists of:
- Complete silicon proven 802.11 Wireless LAN (WiLD(TM) ) solution as IP consisting of a/b/g MAC platform, protocol software supporting 802.11e/i/h extensions, a/b/g Modem cores and dual band CMOS Radio IP core which can be embedded into System on Chip (SoC) or used for stand alone WLAN chip implementations.
- Complete silicon proven solution for Bluetooth(R) Wireless Technology (Baseband, software stack, Radio core) for BT 1.2, called BOOST(TM), which allows system-on-chip designers to quickly get a working product with a minimal design effort.
- IP Integration and IC Design Services for digital, mixed-signal and analog /RF devices. NewLogic has more than 75 engineers working on design services and can cover the whole IC design process from specification, architecture design and coding, through to layout, verification and test.
- Analog and Mixed Signal IP Cores (e.g. A-D and D-A Converters, LVDS Receiver and Driver, HF Quadrature Divider, PLL, Crystal Oscillator and Fast Fourier Transform).
"M-Cube is very pleased to extend its services and business offering to NewLogic Technologies", said Motoharu Fujimura, CEO of M-Cube. "With NewLogic's proven track record and ability to deliver WLAN and Bluetooth IP solutions, and with M-Cube's extensive background and experience in the semiconductor and IP area, we are confident of accelerating NewLogic's market momentum in Japan and are committed to support NewLogic's existing customer base, while continuing to develop relationships with new customers in the territory."
About M-Cube Corporation.
M-Cube Corporation, headquartered in Yokohama, Japan, specializes in working with Non-Japanese Companies wanting to expand their business offering to the Japanese market and hence, to the world. The function of M-Cube is to act as the business portal for clients who want to connect themselves to Japan and enhance their market presence. By using M-Cube s services, clients can quickly engage with customers, make their market presence felt, and get to the "Next Level". For further information on M-Cube Corporation, please refer to http://www.m-cubecorp.com.
About NewLogic Technologies
NewLogic is headquartered in Lustenau, Austria, and is a leading global supplier of IEEE 802.11 Wireless LAN, Bluetooth intellectual property (IP) cores and other elements for the next generation cellular technology. A significant part of the business is providing analog and digital IC design services where the company has a wide range of expertise, including experience in developing 90nm IC Designs.
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