ARM Must Develop Brand to Reach $1B

By David Manners -- 10/14/2004
Electronics Weekly
 
ARM has to develop a brand name for itself if it is to achieve its aim of becoming a billion dollar revenue company, the SETsquared conference at the U.K.'s University of Bath was told.
 
"To go from $150 million to $1 billion we need to make the brand grow bigger in importance," said Bill Parsons, human resources director of ARM. Asked, why should consumers care what the brand name of a chip is, Parsons replied: "We don't know, but we believe we should do it."
 
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