Gyration Selects Cypress's WirelessUSB(TM) Radio System-on-a-Chip
SAN JOSE, Calif., June 29, 2005 - Cypress Semiconductor Corp. (NYSE: CY) today announced that Gyration, a Thomson company, is utilizing Cypress's WirelessUSB(TM) radio-system-on-a-chip in its latest wireless mouse and keyboard. Powered by Gyration's motion-sensing gyroscope - the MG1101 MicroGyro - the new Gyration product enables mouse-like cursor controllability with the ability to move freely around the home or office, and without the need of a flat surface. Coupled with a compact keyboard equipped with 15 Internet/multimedia hot keys, this wireless desktop set is ideal for both media center/home entertainment PC owners and gaming enthusiasts.
"Gyration products provide effortless remote cursor control that allows users to roam freely around the office or home. With the powerful range of WirelessUSB, users can just sit back on the couch and surf the Internet or watch their favorite DVD," said Tom Quinn, Senior VP and General Manager of Gyration. "WirelessUSB provides unparalleled interference immunity to assure uninterrupted performance in the presence of other 2.4-Ghz systems such as Bluetooth or cordless phones."
"Gyration technology translates natural hand movements and gestures into cursor control and commands," said Marcus Kramer, managing director of the Wireless Business Unit in Cypress's Consumer and Computation Division. "We are pleased that WirelessUSB has been chosen to be part of this unique solution that exemplifies our vision of enabling the 'unwired' life. This design win continues our momentum with leading HID manufacturers worldwide."
About MicroGyro
The MG1101 MicroGyro is a low-cost, dual-axis miniature-rate gyroscope that is fully self-contained for easy integration into human input devices such as human motion tracking, computer pointers, TV remote controllers, game controllers, robotics, factory automation, antenna stabilization and auto navigation. The MG1101 includes an integrated analog-to-digital converter (ADC) and communicates via a conventional 2-wire serial interface bus allowing a user or OEM to connect the device directly to a microcontroller with no additional hardware.
About WirelessUSB
WirelessUSB, offered by both Cypress and its second-source partner, Atmel Corp. (NASDAQ: ATML), delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. The DSSS (Direct Sequence Spread Spectrum)-based technology is robust to interference and has claimed 88 design wins to date.
About Gyration
Gyration, Inc. is a leading provider of advanced hardware and software solutions that remove the technological barrier between user input devices and digital displays in the business communication, home entertainment and computing market segments. Gyration's flagship products include state-of-the-art wireless RF controllers, mice, keyboards and motion-sensing devices. The company has developed and patented their unique method by which an inertial sensor detects natural hand motions to move a cursor or graphic on a television screen or monitor. Gyration offers its products through direct and OEM sales as well as through an extensive A/V reseller channel.
About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at www.cypress.com.
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Cypress and the Cypress logo are registered trademarks and WirelessUSB is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.
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