"IP Business Models: Where is the value in IP?"

Today's marketplace requires development of differentiated products quickly. The project team responsible for these developments must focus resources on creating differentiating technology. Licensing proven, ready-to-use intellectual property (IP) from Mentor Graphics allows project teams to direct their energy into new functionality and get their products to market sooner. For technical white papers about Mentor's USB, Ethernet, Storage, and PCI Express IP offerings, please go to www.mentor.com/ip today.

Value is the single most important aspect of IP business transactions. But how do we assess and quantify the value of IP? This interactive panel of IP users and vendors will discuss this important question.

Chairperson

Jim Tully , VP Semiconductors, Gartner Dataquest

Jim Tully is vice president and chief of research at Gartner Dataquest He joined the company 15 years ago and specialises in long-term semiconductor trends, intellectual property and design services.
Before joining Gartner, he worked with Racal Electronics, initially as a system architect and engineering manager focusing on computer networking. Before this, he held design roles within the Armstrong Organization (now Mitsubishi), Ferranti Limited and Rediffusion Cable TV. In these roles, he worked on a wide range of electronic systems including computers, communications systems, TVs and industrial measurement.
Dr. Tully holds Master of Science and PhD degrees in electrical and electronic engineering, and an MBA.

Panelists

Jim Venable, Director, Storage Products Business Unit, Mentor Graphics

Jim, who joined Mentor Graphics with the Palmchip storage IP products acquisition, was named director of the newly formed storage products business unit. Jim has more than 20 years experience in the semiconductor industry in engineering, marketing and business development. Most recently, he served as vice president of sales and marketing for Palmchip Corporation, a semiconductor IP company, and has previously held senior management positions with Hitachi, Motorola and AMD. Jim received his degree in electrical engineering from Texas Tech University in 1983

Phil Dworsky, Director of Marketing, DesignWare IP, Synopsys

Phil Dworsky joined Synopsys in 1993 and is currently the director of marketing for DesignWare IP. Previous to his current responsibilities, Mr. Dworsky held management positions in marketing, technical marketing and corporate applications at Synopsys, most recently as director of applications.
Mr. Dworsky came to Synopsys from Performance Processors where he was co-founder and principal engineer. Before that, he was a co-founder of Silicon Solutions/Zycad. He started his career at Hewlett-Packard as a hardware and software designer. He holds a Bachelor of Science degree with high honors in EECS (electrical engineering and computer science) from Princeton University.

Bart de Loore , VP and GM, CTO Reuse Technology, Philips Semiconductors

- graduated in Microelectronics Engineering from Catholic University of Leuven (Belgium)
- post-university degree in Business Administration
- various roles in IMEC, Philips Research, Philips Semiconductors Consumer business, Philips Semiconductors Chief Technology Office
- current title and role: Vice President of Philips Semiconductors, General Manager of ReUse Technology Group (internal supplier responsible for re-use infrastructure + acquisition/development/maintenance/support of companies' horizontal IP)

Chris Lennard, ESL Technical Marketing Manager, ARM Ltd.

Christopher Lennard is the ESL Technical Marketing Manager for ARM. In this role, Chris is responsible for the ARM ESL product integration strategy. Chris has worked at ARM since 2002, and prior to that at Cadence USA and Rockwell Seminconductor Systems. Chris chaired the VSIA SLD Development Working Group 1999-2001, and is currently the Technical Chair of the SPIRIT Consortium. Chris obtained his PhD from the University of California, Berkeley in 1996, and BEE from the University of Melbourne, Australia in 1989. Chris is well published and holds several patents relating to platform-based design.

Peter Hirt, Manager IP Procurement, STMicroelectronics

To display this presentation RealAudio plugin is required. Get RealAudio Plugin