Thursday May. 31, 2007
Who Needs Support?
Buying IP support is a little like buying insurance. If you're lucky you won't need it. If you're really unlucky, you'll need a lot and be glad you can get it. IP buyers and sellers often underestimate the level of support that is needed, with perhaps both being a bit biased towards thinking they're going to draw the lucky card.
From an IP buyer perspective, the characteristics of an IP that doesn't need much support looks something like this:
Continue reading "Who Needs Support?" »
Posted by Warren Savage on Thursday May. 31, 2007
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Monday May. 21, 2007
Am I Ready to Date?
Dear Warren,
Perhaps you can help me. I don't get out much and I tend to spend a lot of time at work. I feel used and underappreciated by internal groups that only want to get me into their chip. The pattern is always the same. At first, we get together often and talk for hours about how we can work perfectly together. I give them everything, and then, after tape-out, the phone calls stop and they move on.
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Monday May. 14, 2007
Looking for Mr. Right
If I were writing a personal ad for someone buying IP, it might look something like this:
Wanted: Long-term relationship with stable and reliable IP. Must provide loving support and be free of bugs or other vermin. Preference given to those with a history of successful relationships and willing to live within small budgets. No flakes.
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Monday May. 07, 2007
New Business Models for IP
Up to 60% of an SoC designed today consists of purchased IP. As that number pushes towards an asymptote somewhere near 100% the inevitable question is whether the business models we know today will breakdown.
Continue reading "New Business Models for IP" »
Saturday Apr. 28, 2007
The Departed II -- Stolen IP
I hated the Oscar-award winning film The Departed. Friends and family ask questions ranging somewhere between "why" and "what's wrong with you". Of course, nothing's wrong with me except I'm an engineer and can perhaps get distracted by the details. In the movie, Jack Nicholson plays a mobster who's infiltrated the police and FBI and can pretty much get away with trafficking contraband with immunity. One item he traffics is "microprocessor chips" (use your fingers like Dr. Evil for the right effect) sold to the Chinese in plastic 208 pin quad flat packs in a briefcase. Apparently Fry's was out of stock.
Continue reading "The Departed II -- Stolen IP" »
Posted by Warren Savage on Saturday Apr. 28, 2007
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About the Author
Warren Savage, President and CEO of IPextreme, is a well-known and published authority in the field of semiconductor intellectual property.
He has a long history of pushing the envelope of design methodology from his work in fault tolerant computing at Tandem Computers in the 1980's and driving reliable design metholologies into commercial practice at Synopsys for its DesignWare IP product in the 1990s.
Much of his thinking became embodied in the seminal book on IP reuse, the Reuse Methodology Manual. Warren is taking his vision to the next level with his latest company, IPextreme, which is focused on enabling broad commercialization of IP captive in large semiconductor companies.
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