Tuesday May. 06, 2008
IP Urban Legends
Stop me if you heard this one before. An engineering manager tells you a horror story of purchasing an IP core purely on the basis of price. Engineering wanted the other more expensive solution, but management instructed them to go with the cheapest solution.
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Sunday Feb. 03, 2008
Transparency Arrives
Almost a year ago, I completed my first post in this space, “Are we ready for pricing transparency?” Intrigued by a call to arms by Jim Tully’s (Gartner) keynote speech at the IP-SOC 2006 where he called for more openness from IP vendors in the pricing strategies with customers and recommended that IP providers do a better job of demonstrating the value of what we are providing. I mused in that post about the possibilities.
1" square of transparent transistors. Credit: Oregon State University
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Wednesday Jan. 02, 2008
Goodbye 2007 -- Hello 2008
2007 went out with a bang with the IP’07 show in Grenoble, France. Marking the 10th anniversary of the show, Madame Saucier once again put on show with an eclectic mix of IP suppliers, their EDA suppliers, and a healthy dose of input from the academic world on the topic of design reuse. I was privileged to lead a very engaging panel session on the topic of IP standards with the help of industry luminaries Bill Martin, Ian Mackintosh, Pierre Bricaud, Victor Berman, and rounded out with Jacques Galbrun of ST providing a large company insider’s viewpoint. If you weren’t there, you missed it.
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Posted by Warren Savage on Wednesday Jan. 02, 2008
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Monday Nov. 19, 2007
Don't Fence Me In
Remember the old Cole Porter song your parents listened to:
Oh, give me land, lots of land under starry skies above,
Don't fence me in.
Let me ride through the wide open country that I love,
Don't fence me in.
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Tuesday Oct. 23, 2007
Enable Your Dreams with IP
When I was a young boy growing up in rural West Virginia, I dreamed of growing up and designing IP. OK, well, maybe that came later.
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Recent Posts
IP Urban Legends
Transparency Arrives
Goodbye 2007 -- Hello 2008
Don't Fence Me In
Enable Your Dreams with IP
Power to the People
It's like Déjà vu all over again
Black Swans on IP Lake
Cindarella stood up at the System Verilog Ball
News of our Death Greatly Exaggated
About the Author
Warren Savage, President and CEO of IPextreme, is a well-known and published authority in the field of semiconductor intellectual property.
He has a long history of pushing the envelope of design methodology from his work in fault tolerant computing at Tandem Computers in the 1980's and driving reliable design metholologies into commercial practice at Synopsys for its DesignWare IP product in the 1990s.
Much of his thinking became embodied in the seminal book on IP reuse, the Reuse Methodology Manual. Warren is taking his vision to the next level with his latest company, IPextreme, which is focused on enabling broad commercialization of IP captive in large semiconductor companies.
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